- Instagram now allows users to add up to five links on their profile bios, a feature that has been widely requested by users of the platform.
- The feature is expected to reach all of Instagram's more than one billion users in the coming days and can be accessed by tapping the “Add External Link” option in the Edit Profile menu.
- The update comes as Meta, Instagram's parent company, is reportedly preparing for companywide layoffs as part of a restructuring process, but the company continues to add new features to its various platforms.
Instagram has just unveiled a new update that's sure to make its users' lives a little easier. In response to user requests, the photo and video sharing platform now allows its users to add up to five links on their profile bios. This means that businesses, creators, and other users can now showcase more of their work and provide more information to their followers.
Previously, Instagram only allowed users to add a single link on their profile bio. This was seen as a way to keep users within the Meta ecosystem, but it also caused frustration for many who wanted to promote more than one thing. As a result, many turned to “link in bio” websites, which allowed them to add a webpage that hosted multiple links. With this new update, however, users can add additional links directly on their Instagram profile.
The feature is currently rolling out internationally and is expected to reach over a billion Instagram users in the coming days. To add more links to their bio, users can tap on the “Add External Link” option on the Links section from the Edit Profile menu.
Meta CEO Mark Zuckerberg announced the update on his Broadcast Channel, saying that it was one of the most widely requested features on the platform. This announcement comes as Meta reportedly prepares for companywide layoffs as part of a restructuring process.
Despite these changes, Meta continues to add new features to its various platforms, including Instagram, Facebook, and WhatsApp. For example, in March, Instagram introduced a new Reminder Ads feature to bring advertisements to the search results category. Meanwhile, Meta is reportedly working on a new feature that will allow users to send animated emoji in a future version of WhatsApp.
Overall, this new update is sure to be a welcome change for many Instagram users who have been wanting to promote multiple links on their profile. With this new feature, users can showcase more of their work and provide more information to their followers, all within the Instagram app.